You might ask why start a blog, especially given that in late 2008 both Wired and The Economist we claiming that blogging was dead; but even in 2004 some we making this claim. What is more likely is the line between what is and isn’t blogging is blurring. In fact, when I recently compiled a list of the blogs I follow, I realised that many were not blogs in the traditional sense, but the fact they were delivered to me via RSS was really the main thing they had in common.

I’ve chosen a very specific and narrow topic on which to blog – it is a topic related to my employment, and it is something I truly enjoy and pasionately believe in.  Therefore I am hoping to find a similarly narrow but relevant and well informed audience who share my belief; that being that even as travel on the web is maturing in many areas, there is still so much opportunity for making the entire direct sales process more efficient and delivering greater profits from well thought out initiatives and innovation.

Most of the aviation blogs seem to be written by people interested in the planes themselves, and whilst there are some very good blogs focusing on selling travel via the internet, most appear to focus on hotels or online travel agencies. Much of the talk on ancillary revenue today reminds me of the hype around Web 2.0 a couple of years back, or the hype around mobile that comes and goes and comes back again. And I could go on and on with similar examples. So my aim is to average at least one post a week on innovation in technology and in airline ancillary revenue, specifically focused on direct sales channels such as internet and call centre; and with a very strong focus on return on investment. My intention (as of writing this in January 2009) is to reassess the blog after a year, unless of course I inadvertently offend those paying the salary in my day job, and I’m forced to close it down earlier. I will terminate this blog before I am forced to retract opinions, unless of course though reason of my own error. That said, I totally accept the need to tread a fine line when it comes to discussing the products of my employer, and at times I will not be able to disclose the names of certain airlines I am writing about. Finally I will make every effort to give a fair and balanced assessment when  writing on competitor products, but I concede that no matter what I write, there will always be some who see a hidden objective in any criticism of this type. There is little I can do on this, except to commit to making my best effort to minimize this impression.

It will be interesting for me to return to this page in coming months to fill out a mental scorecard on success of otherwise against these objective, but for now, I am just keen to let the blogging begin.

One final and very important point: even though I make no secret of the fact that I work for Amadeus IT Group, the views and opinions expressed within this blog are entirely my own, and neither my employer nor any other entity is in any way responsible for the content within these pages.