Having worked in a variety of mainly eCommerce related job functions for Amadeus since 2005, it was one of his prior roles based in Madrid that inspired him to begin writing this blog. Leading the product known as Direct Channel Automation (formerly known as Airline Robotics) this role covered global sales responsibility, as well as co-ordinating and prioritizing product enhancement requests from new and prospective airline customers. Amadeus Direct Channel Automation (DCA) is a suite of tools designed to lower cost by reducing manual work in both the internet sales area and the airline call centre back office. Once in place, the highly customisable DCA platform can be used by airlines to support cost effective innovation via targeted marketing of ancillary revenue offers, offline payment of online PNRs, fraud prevention, and a wide range of other innovative initiatives.
Martin is also a Contributor/Node at the leading source of travel technology industry news, Tnooz.
Below are a couple of pages written in January 2009 when the Shearwater Blog was initiated. They are now quite dated, but have been left as they were when first written.