Three Google references in one post today, so let’s begin. I was very surprised to see the comment below in a Google forum recently.

A regional airline I work with has decided to ditch google translator from the website because (a) the translator inserted the words Delta Airlines in the translation (a competiting airline). And, the spanish is so bad that it make the company look very unprofessional to their spanish-speaking customers.

I honestly never knew people were genuinely thinking auto translate tools were good enough for such purposes, and therefore using them in that way. It is impossible to know which airline the person above is referring to but the fact that he says Delta is a competitor, and the fact that he doesn’t have native Spanish speakers on hand to translate the site, one has to assume he is working for a North American regional carrier. So if you are the person who left the above comment please contact me, for reasons that are about the become apparent.

Here comes the sales pitch. Whether you like or dislike Amadeus and the e-Retail internet booking engine, there is no dispute that with 24 fully supported languages, no other booking engine comes close if you are looking at a serious international push for your airline website. Numerous Chinese and other Asian carriers only use the international version due to restrictions on having to use a local CRS for domestic bookings; American Airlines and US Airways use e-Retail for international bookings, primarily for the language support. In fact AA even came out on top in assessing the best internationalization of an airline website in a recent study from Bytelevel Research.

Second Google mention of the day. If you were interested in the recent topic here regarding bidding on competitor trademarks in AdWords, then here is a subsequent and related story to that post, this time from a court in France.

Third Google mention, and it is a great read from Tim Critchlow on the official Google Analytics blog. If you are using Google Analytics on your airline website, then this post is a must read as he details an error that results in a massively lower conversion rate for customers using IE8. This same problem doesn’t impact browsers like Chrome or Firefox.

I find it very difficult to believe that any airline of any size would not have already noticed the difference in conversion rates and picked up the error already, but it is a sobering story nonetheless.

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