If you are reading this blog regularly, there is a good chance you have already made the short list for a job being currently advertised by Aer Lingus. Applications close on Friday 9th July, so get in there if you think this is your calling.

Retail Manager (Specialist Grade)

Managing the Retail/Ancillary Revenue function within Aer Lingus and reporting to the Director of Network Distribution, the successful applicant will be required to develop strategies to exploit new ancillary revenue opportunities and to maximise revenue from existing ancillary revenue products such as hotels, cars, insurance, on-board sales and baggage and seat fees.

And then more taken directly from the job description

Key Responsibilities & Deliverables include:

  • Develop and deliver the Aer Lingus retail strategy, to include product definition, selling, collection, reporting and target setting at all touchpoints. IBE, Kiosks, Airports, GDS etc.
  • Working with Catering and the In-flight sales teams, maximise in-flight sales margin and contribution.
  • Identify, evaluate and develop business cases for new ancillary revenue opportunities.
  • Negotiate contracts with suppliers and set targets for revenue generation from new and existing products.
  • Benchmark non-fare revenue streams against other airlines and the broader retail environment.
  • Analyse the competitive airline and broader industry for current and future consumer-buying behaviour.
  • Develop and manage the relationship between external ancillary partners delivering the core ancillary products of hotels, car hire and insurance.
  • Develop and deliver strategy for packaging of flights, hotels and car hire.
  • Develop promotional activities with key partners and with the Aer Lingus Marketing Department.
  • Monitor ancillary revenue performance per passenger through development of structured tracking and reporting mechanisms down to route and flight granularity.
  • Track historical customer demand through quantitative analysis.

If you throw your hat in the ring, feel free to let me know how it goes – not for publication of course!