I received a call from someone last week asking for ideas on a website redesign in the B2B space and it really got me thinking about how powerful a good demo, video or customer testimonial can be. In the past I’ve referred to a good demo built by specialist company Autodemo for Amercian Airlines and recently someone at work showed a video done joinly by innovation specialists IDEO together with Air New Zealand. It may be six months old, but I could not recall seeing this video before. I do remember a while ago the economy sleeper idea getting Air New Zealand some publicity, but this video is interesting in part because it briefly touches on the concept of economy class bunk beds.

I know this blog is supposed to be about innovation online rather than innovation in the cabin, but I am not sure they managed to totally kill the concept of economy class bunk beds. Maybe one day someone will come up with a way to make it work. It may be “undignified” as the spokesman from Air New Zealand claims in the video, but so is crawling over someone to get out of a window seat when the person in the aisle seat is sleeping.

Regardless of whether or not you think economy class bunk beds is an idea that will ever fly, there is no doubt that the video is a very nicely put together piece of content for the IDEO website, and one that really gets across how they work with a client on fostering innovation.