Readers of this blog are usually interested in the types of comparative study that I saw mentioned today in a story on Webuser.co.uk, so I trust this one is also of interest.

The report [from Webcredible] looked at how easy it was to search for flights, a site’s search results and flight summary booking pages as well as errors and error handling. Trenton Moss, director at Webcredible, said: “Usability is essential so that site visitors can find the flights they’re looking for quickly and intuitively.”

And here are the results.

  1. British Airways – 78%
  2. easyJet – 77%
  3. Virgin Atlantic – 75%
  4. Travel Republic – 73%
  5. BMI – 70%
  6. Expedia – 68%
  7. Travelocity – 68%
  8. Ryanair – 66%
  9. eBookers – 65%
  10. Opodo – 64%
  11. Flybe – 63%
  12. Monarch – 63%
  13. Travelbag – 63%
  14. Lastminute – 62%
  15. Netflights – 62%
  16. Jet2.com – 60%
  17. First Choice – 56%
  18. STA Travel – 56%
  19. Thomsonfly – 52%
  20. Thomas Cook – 47%

To read the full report, click here.

The other somewhat interesting thing I saw today was a story about Qatar trying to tempt people into booking on their website by running a prize draw to win luxury and exotic car rentals. I suppose different things work in different regions and maybe this will get some people to try it for the first time but to really ensure repeat usage, functionality and user experience will be what keeps them returning.

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