I wasn’t familair with Loop11, but they have got themselves some extra publicity by using their tool in a way that was guaranteed to catch my attention. Taken from the text on their homepage, Loop11 is an online usability and user experience testing tool, allowing individuals and companies to conduct online, unmoderated user testing on any kind of digital interface.

The have done a brief usability study on 10 leading airline websites. The sites they looked at were American Airlines, Air New Zealand, Cathay Pacific, Virgin Altantic, Lufthansa, Singapore, Malaysia, Qantas, Bristish Airways and Emirates. It is definintely not an exhaustive study, but it is a very nice way for them to get on the radar screen of airline eCommerce managers. Clever marketing, and well worth a look if you work in that role.