A slightly nutty post to end one week and start a new one. There is no doubt that every time I’m in a presentation, when showing the online seat map and then launching into examples of what can be done using the Customer Value concept, airlines really sit up and take notice. When customers and prospects see the power of what is available all sorts of interesting questions come up about whether they can do this or do that. But there is one request I have never even dreamed of being asked; after reading the latest news from Air Canada, maybe I’ll have to think again.

The Canadian Transport Authority has ruled that Air Canada has one month to come up with a policy that would allow a buffer zone within its aircraft for people suffering nut allergies, and that other people sitting in this zone should be notified.  The complaint that resulted in this ruling by the CTA was lodged by a woman whose professional bio reads like something that I would be extremely unlikely to come across in the private sector:

Founding Executive Director of Women and Global Science and Technology (WIGSAT), an international NGO based in Canada which promotes women’s use of ICTs (Information and communication technologies) for gender equality in the global context. She has published and spoken widely on international gender, science and technology issues policy, including ICTs and social development. She is also Senior Research Advisor for the Gender Advisory Board of the UN Commission on Science and Technology for Development, and has done work for international agencies such as the Canadian International Development Agency, the International Development Research Centre (IDRC), UNESCO, the Organisation of American States, the UN Institute for Training and Research on Women (INSTRAW), and others. Recent publications include “ICTs, Globalisation and Poverty Reduction: Gender Dimensions of the Knowledge Society” for the Gender Advisory Board–UNCSTD, and “Overcoming the Digital Divide: Understanding ICTs and their Potential for the Empowerment of Women”, synthesis paper of the INSTRAW Virtual Seminar Series on Gender and ICTs. She is a member of the International Advisory Committee of the Global Women’s Leadership Centre at Santa Clara University

But it is the comments from readers at the end of The Globe & Mail article that made for the most entertaining reading, especially this one from someone calling themselves GrBear.

“She wants all nuts banned from all airlines.”

I agree, guess which nuts they should start with?

Obviously having a severe reaction to any type of food is an extremely unfortunate condition, but I have to wonder how many cabins we can possibly split the seat map into if we follow this path.

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