More news I missed whilst on vacation. In October British Airways will be launching something that has taken hold with a number of US carriers – selling advertising on boarding passes.

The move aims to capitalise on the 500,000 daily visitors to and the 12m online boarding passes issued by the airline to enable advertisers to target people by individual flights and specific demographics.

At a recent conference I shared a meal with Duane Woerth from Sojern. I liked his Victor Kiam styled story about how he got involved with the company – great to see people so passionate about their work. In July 2008 Sojern announced American Airlines, Continental Airlines, Delta Air Lines, Northwest Airlines, United Airlines and US Airways as launch partners, but I’m not sure who is behind the BA initiative, or whether it is all in-house.