Interesting quote regarding the newly announced relationship between easyJet and LateRooms.

Bill McKimm, head of ancillary revenue at, commented: “LateRooms is a perfect partner for easyJet, they were chosen on account of the brand’s exceptional value proposition and ability to offer customers a great breadth of choice.

First time I read this article I missed the line below and wondered why did he mention the brand of LateRooms; surely the orange brand is much stonger than just about any other travel industry brand when it comes to “exceptional value proposition” But then I reread it and saw this:

“a bespoke co-branded microsite, built by LateRooms.”

I am definintely surprised, but if it can sell more hotel rooms to airline passengers, then it must be a good thing.