Do the people working at companies that commission market research ever get back results from a customer survey they have conducted and realize that the percentage in favour or the percentage of respondents expressing a certain option is not really giving any insight except into the weakness of the original question asked? 

“The research reveals a clear connection between self-service and passenger preference, with 82 percent of respondents indicating they are more likely to choose a travel company that allows them to interact easily via kiosk, online and mobile self-service channels. “

82% of people will consider choosing a travel provider based upon the self service options offered. This finding is nothing short of complete and utter garbage. With few exceptions, it is much better to look at what people do, not what they say they will do. So much market research these days is just an excuse to put out a press release, but this one from NCR takes the cake, at least for this week.

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