Sometimes I come across something that whilst vaguely interesting, I struggle to find where it fits into the “how would an airline use this information to help run their business better” category:

“Our research concluded that, on its face, there were no direct correlations between airline disasters resulting in loss of life and market reaction to the disaster,” said Dr. Pukthuanthong-Le.


Dr. Kuntara Pukthuanthong-Le, a finance professor at SDSU, along with Dr. Thomas Walker and Dolruedee Thiengtham, both from the Molson School of Business at Concordia University in Montreal, Canada, concluded that while the stock of the affected airline would plummet within the first seven days following the accident, there was no clear conclusion that could be drawn on the effect of long-term stock prices.

So maybe the only useful take-out is this: What really matters is selling more (both seats on the plane and ancillary services); fortunately I have more to contribute to the discussion on this topic than I do on the topic of airline safety or long term stock price correlation with other factors.