I’ve mentioned it before, but in flight wifi is starting to look like it will end up as product evolution to be included in the ticket price rather than as a new source of ancillary revenue. I saw the following on the Orbitz blog:
…GoGo, it is struggling to find a market for the service it offers on AirTran, American, Delta and Virgin America flights. So it has cut the price of its 30-day pass to $24.95. That’s a 50 percent reduction.
And then this in the same post:
Bangkok’s Suvarnabhumi Airport now offers free Wi-Fi service, but you’ll have to present your boarding pass at an airline ticket counter to get a user name and password. The airport already has 126 computer kiosks that offer free Internet access.
I remember travelling through Vienna Airport a few years ago and being impressed with the free wifi. Don’t know if they still do it, but Bangkok is similar to Vienna in that it is an airport with a lot of through traffic, rather than solely a destination airport. Business travellers often have a fair bit of flexibility whether to choose or avoid airports like Vienna or Bangkok, so anything these airports can do to make themselves more attractive as a place to spend a few hours waiting for an aeroplane to refuel is a good thing. Wifi in travel is being redefined as a must have service, which doesn’t really sit with the definition of ancillary I just looked up: Of secondary importance.